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Don't ever make the mistake of thinking that because someone's got a catchy song on the radio, they can't black-out with the bars if they so choose. If you haven't been payin attention to the Church & AP releases, AP's been responsible for some of my fave one liners of the last year. Church made us all aware with his 64 last year, now AP's come thru to show us these lads won't be goin away any time soon.
As much as I try to keep my ears open for new talent, there's always gonna be people who fly under my radar for whatever reason. Fortunately the bro Sven Illy (StayHighMusic) had a vocal support team from Onehunga who clued me up to his talents. An original voice & delivery is rare these days and this bro has it in spades. Mangere up.
There's nothing better than putting a spotlight on someone who's just been quietly goin about their biz, working on their craft - and seeing them show up and OWN it completely. Witty lines, social commentary, personal insight - Mo Muse pretty much covered everything I wanna hear from a rap verse. It's always better when someone has something to say.
Up til now we haven't had much chance to showcase artists outside of AK, nor have we had anyone through to represent our local grime scene. STANZA BLADE is flyin the flag - he flew up from Christchurch no questions asked off 1 DM, and bodied this first go. It was impressive in person, and even more impressive watchin it back now as I find myself catching bars I missed first time round. Dude is gonna turn heads.
I first tried to get Jane Deezy on 64 Bars almost 2 years ago, so safe to say I was pretty stoked when we locked this in. I think she's a special talent, and there's not many who have the skillset she does - lyricism, songwriting chops, singing... she can do it all. And most importantly she actually has something to say. U gotta feel this.
Story time: About a year ago we got word that Red Bull wanted to do what we’ve done with 64 Bars in Auckland at their other studios around the world - first stop Tokyo. In July 2017, the lads and I were fortunate enough to get an invite to see things go down, and use the studio while we were in town. Upon arrival I also got given a beat from local producer STUTS and had 24 hrs to come up with a 64 that would be recorded next day. TBH I didn't think I could actually get it done, but I felt a real obligation to not be luggage or let our team down, as it was a massive privilege to have been invited and looked after the way we were. Suffice to say it got handled, and we were able to hit the club in Shibuya til 6am afterwards. What an experience - happy to see this one finally out there.
Outside of his fanbase I felt like a lot of the 'scene' weren't clicking onto the fact that Swade Wallace just straight up has skills. As soon as he stepped foot in the studio it was obvious how much pride he takes in the craft. He bodied this verse - and ultimately that's what this series is all about.
This marks the first time since we started 64 Bars, where I've had to ask an artist if they're able to wag school to come for the shoot - but when you listen to Church Leon rap, it's pretty evident that academically he's doing just fine. A unique talent, with insight beyond his years - buckle up cause this dude's gonna be around for a while.
If I liked every verse as much as I like this one, I'd be a happy man. Full vid here: https://www.youtube.com/watch?v=meLtp1tYr_c
I thought I had an idea of what Diggy Dupe was capable of, and when I hit him up I could tell he was hungry for the opportunity - but I was still pretty floored by his efforts on the day. This one is a real eye-opener for anyone who didn't already know. Shot to the bro for closin out 2017 in the most solid way possible.
Attention NZ filmmakers! I’m making a skate video with the lads from Def Mfg Co. and we're looking for someone to help us put it all together. If that sounds like your buzz, show us some of your work and you could win the chance thanks to #ASBYourDreamGig, enter at: http://asb.co/2zw6Isi T&Cs and eligibility criteria apply.
I first heard a dharmarat song about 2 years ago, and was impressed. Since then I've tried to keep tabs on his work, and it felt like every new tune I'd hear was different to the last thing i heard from him.To me he kind of epitomises what an indie hip hop artist is in this generation - prolific, experimental and constantly evolving. For those unfamiliar, time to school up.
NZ Music Awards are tonight. I'm nominated for Album of the year, Single of the year, and best Hip Hop. Not really sure why I haven't shared that fact earlier, but I always feel awkward posting about this type of stuff. Maybe it's just some deep seated artistic insecurity. What I would like to share is - I'm stoked to be a finalist, and it's an honour that my work is still being considered for awards like this, more than a decade after I won my first. Whatever it is you do, if you love it - keep going.